How To Setup Lead Magnet WithIn Blog Post Using LeadPages
How To Setup Lead Magnet WithIn Blog Post Using LeadPages
In:Email Marketing Last Updated: 
“Lead Magnet is an offer (Bribe, value) which you offer in return of email subscription.”
You might have seen this on all the popular blogs or you might be offering one. Lead magnet has always been one of the lucrative ways to get email subscribers.
In recent time, offering lead-manger within the blog post is seen as gaining more targeted email-subscriber & I have personally tried it & it worked great.
In this tutorial, I will show you how to offer Lead-magnet using LeadPages. LeadPages is a great tool for bloggers & online marketer, which will let you create landing pages (with Zero technical skills), Offer Lead magnet for the content upgrade (More into it later), SMS options, & many more amazing features. You can check out all the features by going to their Homepage.
Check out Leadpages
I have started using LeadPages from last few weeks, and in my last epic post (100+ blogging tools ) I have used Leadpages to create a Lead-magnet & earned 58 email subscriber in 48 hours with conversion rate of 54%, which is remarkable.
In this guide, I will share how I created the Lead Magnet & offered it using LeadPages.
The steps are easy to follow, but you need to pay attention as it may get confusing when you are using this for the first time.
Configuring Leadpages to offer Lead Magnet:
Login to your LeadPages account, and click on dropdown beside your name at the top right, and select Lead Magnet delivery.
Click on Upload new file, upload the file that you want to offer as a Lead Magnet…
Note: In this case I created a .pdf file of all 100+ blogging tools, and offered the same as a lead magnet. I used Google docs to create the file and used export as a .pdf file to create this Lead magnet.
Once you have uploaded the file, click on LeadBoxes at the top. You can also use LeadPages to deliver the Lead Magnet, but in this case, our goal is to offer Lead Magnet with the blog post.
Click on Create New LeadBox.
On the next page, start configuring your Leadbox like you normally do. Integrate it with your Email provider, and remove the fields that you don’t need.
The Email box without Name field converts better, but I prefer keeping the Name field, as it helps me personalise the emails.
The only important settings you need to configure here is:
Switch on the option that says “Send An Email After Someone Opts-in On This Leadbox”.
LeadPages can handle delivery of Lead magnet, or you can create a customised email to be sent out with Lead magnet download link. The Choice is yours, but to simplify use, it’s Lead magnet delivery option.
Now complete your form styling, and click on Save, Publish at the top right. Clicking on Publish will give you various option to integrate the new Leadbox to your blog, what you should be interested in is getting the direct link to offer the Leadbox.
Simply use that link as a Hyperlink within blog post asking people to get the Lead magnet. Here is how Brian Dean is doing in his blog:
And here is how I used this technique in my last blog post:
You can see an example of such Leadbox by clicking on this link (Also works on mobile) for my WordPress guide eBook.
What surprised me in the end is the conversion.
107 views & 58 readers opt-in with 54% Conversion rate is brilliant.
Don’t forget that these conversions is happening within the blog post, and is hyper targeted.
This was my first experience with offering LeadMagnet within the blog post, and it works great. If you haven’t yet started doing it, you should start right away.
In my case, I offered a .pdf of the same list, but in your case you can offer something extra. Maybe few more tools that are not listed, or a related eBook. The possibilities are endless, and you can use it to Sky-rocket your Email opt-in for hyper-targeted subscribers.
Do let me know how you like the idea of offering Lead magnet within blog articles. Are you using this technique or planning to use now? What other Value proposition we can offer as a Lead magnet within blog post?
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